Your Hotel Integration has revolutionised the traditional GSA model, the dated term used for sales representation in the industry. Formerly known as Vertical Hotel Integration, and part of the Vertical Systems Group, the business had gone from strength to strength over the last 12 months as it delivers incremental revenues to over 30 hotels and resorts in Greece, Cyprus, Canaries and Spain. Hotel partners benefits include focused promotional activity, growth in brand and product awareness and healthy, advance cash flow. Peter Healey, CEO of yourhotelintegration.com says, " our effective business model is tried and tested, and will appeal to resorts looking to build a UK holiday brand without the high costs involved. Not only do we deliver new routes to market for our customers, but they get their payments in advance! In today's challenging economic climate, we respect that hotels need to shift capacity but also retain yield. Our business model has proved that you need to transform the GSA approach to cope with today's demands."