Triniti Marketing’s unique approach of ‘Behaviour Change Marketing’ brings together the latest and best understanding about human and consumer behaviour and motivation with commercial marketing and turns it into practical decisions and actions. Today, we know more about how consumers choose, buy and use brands than we have ever done, thanks to developments in Behavioural Economics, Neuroscience and the power that Big Data gives us to understand ACTUAL not claimed behaviour. The challenge for marketers is to translate this knowledge into tangible actions – which is where Triniti’s Behaviour Change Marketing approach comes in. We apply our Behaviour Change Marketing principles to each of our 3 practice areas: Brands - We focus both on what brands need to do to optimise their offer for today and to innovate for tomorrow. Knowledge - We link behavioural data to unconscious consumer motivation to create better understanding. People - We help marketing and commercial organisations become more effective The Triniti team has an extensive track record in line management as well as in consultancy. We have been senior leaders for big-name brands, in clients and in agencies. This means we understand the breadth of strategic and people development challenges our clients face. Our expertise stretches across a range of disciplines and marketing specialisms to deliver Behaviour Change Marketing.