How does ’wing walking’ relate to marketing? Communication - it started as a way to fix a disconnect in communication. To reach new customers you have to think outside the box. Our friend, Ormer, got dishonorably discharged from the Army Air Service. He ended up doing pretty well for himself as a barnstormer. The same thing goes for marketing - if life throws you lemons...make lemonade. It’s innovative and entertaining. People do not want to be sold. They want to be enticed. These showmen would buzz downtown a few times then land at a local farm (aka barnstormers). Residents couldn’t help but stop what they were doing and follow this ‘Daredevil.’