Somewhere between a vision and reality lies a hell of a lot of hard work, good and bad luck, a lifetime of sacrifice and probably not a lot of common sense. When I decided to start Suburban Noize Records it was simply trying to convert the lessons I learned in the music business, rock and roll high school, and the school of hard knocks, then apply them to releasing our Kottonmouth Kings records. Taking inspiration from rap and punk labels that lay the foundation and set a precedent for self empowerment, independence, and do it your self work ethics. Def Jam, Ruthless, Epitaph, Discord, Fat Wreck Chords, Rap A Lot, Psychopathic, and many others that came before. It seemed like an impossible dream but we had too much passion and love to take a serious look at the odds......so we rolled the dice. The funny thing is it is not as much about winning but surviving that matters, perseverance, weathering the storms. Ten years later we are still alive, doors open, still trying to build this proud little label into an institution. See along with trying to start a label we were faced with the impossible task of creating an entire marketplace for ourselves. We were blazing our own trails in unchartered territory, and still are today. I guess that is why it feels like a tireless and endless journey.