Vividwireless launched Australia’s first 4G wireless broadband network in March 2010 serving all major metro capital cities. During that time, it was Australia’s most advanced wireless broadband network using WiMAX technology. It redefined customer expectations of wireless broadband and what they can do with it. Vividwireless launched with a proposition of straightforward pricing, a simple internet activation process and easy to understand terms and conditions such as no excess usage charges. In April 2016, Vividwireless upgraded its wireless internet service by relaunching on the Optus 4G+ network. Initially with the same metro coverage then in October 2017 with near national coverage. Vividwireless offers have included month-to-month and fixed term plans. Its Unlimited data plan being unique for a wireless internet service. From May 2019 all Vividwireless customers with an active service were transferred to Optus.