New Colony operates on the belief that the most effective solutions come when a problem or opportunity is deeply understood. This informs the way we work. Experienced creative and strategic thinkers work on projects from beginning to end. No layers, baton passing or loss of focus. Acquiring deep knowledge of the business issue, the market, and most importantly, the consumer. We follow lean principles. Putting the consumer first. Learning from them, making educated hypothesis and creative leaps, and then entering into a build-measure-learn loop to create communications or products that truly resonate. We work in colonies that expand and contract according to project requirements. Bringing in the right expertise, as and when it’s needed. This keeps us nimble and it means clients only pay for what they use. Working alongside senior clients who share this belief, is when New Colony is at its most effective.