ESP Properties is WPP’s new sports and entertainment agency dedicated to rightsholders – driven by data, with a digital focus. We help rightsholders generate and increase revenues from audiences, media, and brands. Our Consulting team designs and implements strategies to drive revenue for rightsholders. We do this through a full range of services across data, digital and content development to better understand their audiences, and create more relevant ways to engage with them. Our Sales team represents rightsholders to the world’s brands through an audience, content and data-led approach, within and beyond the WPP network. This allows ESP Properties to better navigate any brand’s decision-making process, and create more enduring partnerships. Our Investment team deploys capital in partnership with investors including GroupM Entertainment, Bruin Sports Capital, and WPP.