CYEN CREATIVE is home to the visionary expertise of Chieh Yen — a distinguished live-action director and creative powerhouse based in the heart of New York, shaping stories that resonate globally. With an illustrious career spanning fifteen (15) years, I bring an unparalleled blend of creativity and managerial finesse, complemented by two decades of crafting award-winning designs. My portfolio boasts a string of successes, including spearheading the iconic PepsiMoji campaign, revolutionizing the Amazon Prime Video streaming service, showcasing Qualcomm at prestigious events like CES and MWC, orchestrating the launch of Duracell's groundbreaking products, and contributing to the immersive experience of the NBA All-World mobile game. At the helm of creative leadership, my role extends beyond mere direction — fostering seamless collaboration with marketing teams and executive management to sculpt visionary creative strategies. With hands-on involvement throughout the entire project lifecycle, I ensure the delivery of brand-centric, high-caliber solutions for clients with a track record of impactful 360-integrated campaigns on a global scale. Fueling my passion for visual storytelling, I seamlessly integrate live-action, design, VFX, 3D, and motion graphics, enabling me to innovatively tell a brand's story across diverse platforms.