The Interactive Advertising Bureau - Italy (IAB Italy) is the reference point for the definition, the development and the promotion of data, trends and information about the online advertising industry. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. IAB Italy is also engaged in online advertising spending growth and forecast, standard recommendations, best prcatices and on research activities. IAB Members are: media-owners/sales reps, advertising agencies, media agencies, web agencies, research institutes, publishers, advertisers.