bluboho was born out of kismet moments when traveling; serendipitously you stumble into a store, have a genuine connection with a local shop owner and find the perfect piece of jewelry to memorialize your trip. for us, jewelry represents a piece of beauty that holds meaning and moments, and can be passed down to generations. the plan was to create a space inspired by travel that would inspire love, humanity and connection. we called it bluboho. named “blu,” after the colour of the water and sky, and “boho,” after a liberated and artistic life, the bluboho name conjures connection to others, nature and unlimited possibility. with references to sea and sky, it evokes a luxurious, free-spirited lifestyle and a lust for life. bluboho was founded in 2010. since that time, our company has grown to 3 brick and mortar stores and an incredible web store. we are a new concept retailer with a focus on developing meaningful relationships and living a life filled with joy through uniquely refined jewelry.