Indigenous Tourism British Columbia (ITBC) is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry. Through training, information resources, networking opportunities and co-operative marketing programs, ITBC is a one-stop resource for Indigenous entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. ITBC works closely with tourism, business, education and government organizations to help B.C.'s Indigenous tourism businesses offer quality experiences and actively promotes these experiences to visitors and local residents.