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Cheryl Calverley
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Work Experience
N/A
Present
Oct 2015 - Dec 2018 · 3 years and 2 months
Marketing Director
Dec 2017 - Dec 2018 · 1 years
Head Of Marketing
Oct 2015 - Dec 2017 · 2 years and 2 months
Company Details
2-10 Employees
The Den is all the brilliance of members’ clubs, reimagined for 12-17s. A first-of-its-kind social club designed by teenagers, for teenagers, giving them a kick-ass alternative to their screens and a kick-start to their social confidence. With unbeatable bar games and unmissable events, The Den is an incredible place to meet up, kick back and catch up with friends. The Den is in early stages of development, and currently raising investment to support the first location in Kentish Town. The Den has been developed by its co-founders, Cheryl Calverley & Paul Billingsley, two experienced business leaders with a significant track record in creating unforgettable brand experiences and leading commercially high-performing businesses. It's designed to tackle one of the most profound challenges facing this generation - record levels of social anxiety and loneliness amongst teenagers. This is a generation scarred by lockdown, swallowed up by social media, and starved of places to go. The Den’s about to change all that. With a membership model at its heart, it takes the best of membership clubs, youth organisations and hospitality to create a profitable business model that sits at the forefront of the IRL revolution. In five years there will be 11 Dens with over 10,000 members, and every single teenager who joins will be a happier and more socially confident person by the time they leave. The Den team is currently fundraising, and keen to bring on board investors who will help us to realise the commercial potential of this venture and share our fundamental belief that life is better in real life.
Year Founded
2022
Social Media
Linkedin
Industry
Hospitality
HQ Location
London, GB
Keywords
start-upyouthhospitalitymembership clubsentertainmentgamingeventsyouth mental healthresilienceand social development
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