CP
Cherelle Poulsen
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Work Experience
Company Details
11-50 Employees
We use strategy, marketing & communication to help financial services leaders and brands protect and grow their reputation, impact and revenue. Our work creates powerful connections between financial services organisations & the people they serve. Our clients typically want to achieve results such as growth, raising capital, achieving impact goals, or delivering Australians they serve a better financial future. This means we serve only senior executives and Boards in finance or closely linked sectors such as fintechs, banks, asset and fund managers, brokers, for-purpose businesses, government, industry associations, insurers, lenders & financiers, private equity, superannuation funds and institutional investors, financial planning & wealth management firms, and professional services firms. If you’re a director, CEO, CMO, corporate affairs person or leader in financial services, have interrelated and complex issues to manage, and see PR & marketing as key to success, you’re who we work with. You value PR and marketing, want it done better, but haven’t been able to make progress on your own or with others achieve specific commercial outcomes. Our work is strategy and evidence-led, rather than confined to a specific PR or marketing discipline. In practice this means we integrate disciplines to help you: - Disrupt or change the market itself, or change an established market paradigm - Grow revenue, predictably, and reach by helping acquiring and keeping members, clients and partners - Protect your reputation and relationships with media and key stakeholders We can help if you’re experiencing a perception crisis or seeing one looming, simply want advice or need help to produce communication, driving business growth through positioning and profile (PR).
Year Founded
2004
Social Media
LinkedinFacebookTwitter
Industry
Public Relations and Communications Services
HQ Location
333 George St Level 13 Sydney, New South Wales 2000, AU
Keywords
Financial services communications consultingContent marketingPublic RelationsDigital PR and social mediaIssues managementReputation ManagementStakeholder engagementCorporate affairsIntegrated MarketingCrisis management
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