China has a long history of wine culture. As early as over 2,000 years ago, wine was introduced to China from the Central Asia. As the pioneer, Changyu is the first industrialized winery in China. It was founded in 1892 by famous patriotic overseas Chinese—Zhang Bishi. Changyu successfully built Asia’s first big underground wine cellar and employed winemakers from countries such as Austria and Italy, made China’s first bottle of wine and first bottle of brandy with industrialized methods.Nowadays it has developed into the largest wine producer in China with over 20000 hectares of vineyards and 100,000 tons of annual output. Changyu has 8 chateaus in China and 5 chateaus abroad in famous wine regions-France, Spain, Australia, Chile. Many products have successfully gone global and have been awarded gold medals in the influential international competition and trophy. In china, Changyu owns 29 logistic centers, 35 provincial sale companies, 650 city sale departments, 7830 key hotels and wines stores network, 3700 sales representatives, 5300 distributors and about 6200 promoters. In 2017, Changyu continued to be the world’s fourth largest wine brand according to the release by Drinks Business.