Ananda has continued to develop its brands and its unique Urban Living Solutions, resulting in it becoming the leading developer of residential projects in close proximity to mass transit stations in Bangkok. Ananda achieved this success through its branded products such as "IDEO", first launched in 2007 and "IDEO MOBI" first launched in the first quarter of 2012. Its stylish, modern and high quality, yet affordable products have led to Ananda becoming one of the best known property development brands in Bangkok.