Label Aishwaryrika is a couture brand based in Lucknow, leading the way in reimagining the traditional Awadhi embroideries, Chikankari and Mukaish. Our mission is to showcase and elevate these exquisite Indian hand embroideries, preserving their elegance and authenticity. At Label Aishwaryrika, we have redefined the art of Chikankari, blending tradition with innovation. By bringing together the finest artisans - many of whom were drifting away from their craft - we’ve created stunning Chikankari designs on luxurious fabrics, capturing the admiration of true connoisseurs. Chikankari, a delicate embroidery technique with over 200 years of history, is at the heart of our work. Label Aishwaryrika, a proud family-run business for 12 years, was officially incorporated as a company in 2019, continuing our legacy of craftsmanship and cultural preservation.