Digital Insight and Strategy Consultancy, now part of PA Consulting. We shine a light on the human side of the digital world. Sparkler was born in 2001 to help businesses understand and exploit the complex interplay between consumers, brands and the digital world. Since then, we’ve had front row seats as digital technology has found its way into every aspect of everyday life, and every business. Working with the world’s leading media and technology companies, has given us privileged access we’ve relished. Not only that, but it’s given us invaluable expertise that a host of blue chip companies, have increasingly sought to benefit from. In this time, our offer has evolved to now include Research & Insight, Brand Strategy and Service Innovation. In May 2018 Sparkler became part of PA Consulting, enabling us to build on our success. We believe that understanding the human side of the digital world is essential to all businesses and we will now be able to bring our expertise to more clients, in more markets, more swiftly. Our team is based in London, but our work covers the globe. For our latest news and thinking go to www.sparkler.co.uk PA Consulting www.paconsulting.com