Unlock Edtech provides focused strategy development and go-to-market sales expertise to enable companies to successfully launch and rapidly scale into the highly competitive US K-12 market. We will leverage our tangible experience of launching, operating, and scaling a business ($0 to $50m+ revenues) through to acquisition within the K-12 US education sector. Our experience in the market allows us to work alongside an extensive network of educators, administrators, and industry experts to provide targeted and actionable support in the following areas:
In-depth K-12 market analysis
- Sizing of market opportunity
- Educational policy and funding at the state and federal level
- K-12 Competitor analysis
- Product feedback from hosted market research with our network of educational stakeholders
- Recommended product adaptations for the K-12 school district market
Highly focused and targeted K-12 GTM Strategy
- B2B District Sales Strategy
- Market segmentation by region and type of district
- Product positioning and USP’s
- Prospecting and marketing strategy
- Targeted state and national conferences/ events (limited to 3 target states)
- SDR & Sales Recruitment support
Continued guidance and support through all growth stages
- Expanding into new states and regions within the US and US international school market
- Launching and adapting further products into the US market
- Identifying strategic partners, resellers, and potential acquirers of the business