Insignia Health cares about health activation, passionately so. A healthier person, a more vibrant company, a more cost-effective and dynamic healthcare system: Reaching these goals requires higher engagement and increased activation in one’s own health. The healthcare industry can build a medical community around a person, redesign benefit programs, and leverage technology for improved information sharing. But none of this matters unless they tap into what intrinsically motivates people to build healthier lives for themselves.