The idea was pretty simple. Let’s make a drink. Let’s build a company… That’s about fun. About us. About you. About that feeling you get when you start a dance party at the bar because you’re really feeling yourself and the Chainsmokers come on and you just can’t stop your hips from moving even if you wanted to. Let’s build a company whose heart is about owning your fun. About always feeling worth celebrating, and always feeling welcome. About the joy that comes from going out for you, on your terms. It’ll be our company. It’ll be our drink. It’ll be pink. Because we like pink. It’ll be kind, and happy, and confident. It’ll be fun. And it’ll be made by chicks.