The King Street Precinct is Perth’s premier luxury lifestyle destination. With an eclectic mix of fashion, the new $70 million InterContinental Hotel, small bars, cafes and professional service firms, the Precinct has it all. The King Street Precinct is the jewel in the crown of Perth’s West End. Nestled between Murray and Hay streets, the precinct marries the sophistication of Europe with cosmopolitan Western Australia. Born of the natural beauty and evocative gold rush history of Western Australia, Perth’s pre-eminent heritage precinct and its surrounding area have evolved into a unique shopping experience unrivaled in Australia. The iconic address is home to some of luxury’s leading names, offering visitors in search of everything from sumptuous fine dining to high fashion goods, a taste of premier shopping and entertainment. The King Street Precinct features modern ateliers housed in restored 20th century buildings with charming architecture – a nod to Perth’s earlier streetscapes. Look skyward to admire the local architecture dating back more than a century as you discover exquisite South Sea pearls, fine leather goods and immerse yourself in a sensory overload reminiscent of the finest boutiques in Paris and Milan. On this beautiful, sun-drenched street, a curation of homegrown and continental brands offer finds synonymous with craftsmanship, passion, and prestige. These storied spaces, brimming with life, culture, and creativity invite visitors the world over to personally encounter Perth’s famous hospitality and service with heart. Revel in the pleasure of shopping as it should be, and soak up the effortless style and vibrant creative culture that sets this Precinct apart from anything else in Perth. Pause on the cobblestones to soak up the last of the afternoon sun before it dips spectacularly into the Indian Ocean, then indulge in dinner or the perfect cocktail made with the same attention to quality and the best things in life that distinguishes The King Street Precinct from all others.