Built for skiers, snowboarders, and mountain bikers seeking to boost their confidence and master the mountains. SHRED.’s revolutionary eyewear and protection enhances your performance to unlock your inner pro and maximize your fun. #ComeSHREDwithUs. “I needed better products so I could take my performance to a higher level, and I needed them to look as good as they performed. In 2006, we launched SHRED. and created our own performance enhancing goggle and protection technologies for skiers, snowboarders, and mountain bikers. Today our commitment to innovation is stronger than ever and we keep pioneering revolutionary technology that boosts confidence, enhances performance, helps you have more fun on the mountain, and unlocks your inner pro. We have emerged as a market leader, building the products of our dreams that contributed to 15 Olympics medals and collected thousands of five star reviews from our customers while proudly maintaining our underdog status. Come SHRED. with us.” - Ted Ligety | Co-Founder | Chairman | Chief Brand Officer | 2x Olympic Gold Medalist | 5x World Champion Contrast Boosting Lens™ technology in our sunglasses and mountain bike goggles empowers riders to better visualize terrain. Our breakthrough Contrast Boosting Lens™ 2.0 technology for ski and snowboard goggles, developed in collaboration with MIT and as seen on the Wall Street Journal, tackles the flat light challenge, vastly enhancing visibility. Simultaneously, our helmet technologies - Rotational Energy System™ and Slytech™ Shock Absorption, offer unmatched protection from real-life crashes without sacrificing comfort or style. Our Protective Gear, such as Mountain Bike Knee and Elbow Pads, showcase our commitment to innovation with Slytech™ Shock Absorption for protection that you can forget you are wearing. SHRED. is about disrupting norms and fostering dreams through relentless innovation. Today, SHRED. products, backed by athletes globally, are sold in forty countries.