In 1996, Robert William Morris created William Morris London - an independent company with a very ‘English’ brand. The aim? To offer designer glasses to every audience, providing superb original designs with unrivalled quality and unparalleled customer service. From humble beginnings to what is today a successful global brand, William Morris are represented all over the world. As the market has grown, so have the collections, the designs, the point of sale and everything else that goes into making a brand that is embraced so fondly by everyone. In a corporate saturated world it’s the ‘family’ values that set them apart and what their customers appreciate. A family that has the founder and managing director still very much at the helm. A family that listens, provides knowledge, adapts to needs and sets standards. All delivered with love and passion that’s simply unrivalled by anyone.