Welcome to our family of brands. New life is something to celebrate and cherish. Therefore our biggest passion at Nine & Co. is to give confidence to mums and their newborns to make this the most joyful period in their lives. For every step of the way we have your back, not just to look good and feel comfortable, but in every part of your life. Growing together in a healthy and happy way is what makes us tick, with care for others and for the world around us. Like a real family, we work together, we play together, we dream together, we laugh together and we take care of each other, our planet and our future. Nine & Co comprises of six brands: Noppies, Supermom, Queen mum, Imps&Elfs, NOP and ALVI. All these individual brands have one thing in common, they are expert in the field of pregnancy, babies and children up to eight years old and with over two thousand points of sale in over fifty countries NINE&Co. is one of the largest players in the domain. With these brands that serve the next generation, it is important that we continue to innovate. Not only visable in our fashion collections but also in the field of digital service, IT, logistics and sustainable production.