Inadco unlocks the true potential of digital advertising by enabling two-way communication between consumers and marketers across desktop and mobile. Marketers use Inadco's platform to create native ad units called Form Ads and serve them to consumers who have demonstrated intent for a specific product or service. Unlike banner ads or text link ads, Form Ads enable consumers to make a direct connection with marketers without leaving the website or app they are visiting. This creates a better experience for consumers and guarantees marketers a higher return on investment. Inadco is funded by Redpoint Ventures, US Venture Partners, Ron Conway (SV Angel), Mike Walrath (Right Media), Matt Coffin (LowerMyBills.com) and Bill Lee (Remarq).