Carbon is now part of Magnite. Carbon RMP (revenue management platform) is a real-time, first-party platform that consolidates revenue & audience analytics, data management and yield operations into a single, fully compliant solution. By providing a seamless view of how your editorial, audience and revenue operations interact, Carbon enables better content, buy-side and sell-side decisions through yield optimization, and intent driven audience development, execution & monetization, with compliant, end-to-end transparency.