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Charl Bassil
Chief Marketing Officer / Global Vice President - Absolut Vodka at The Absolut
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Work Experience
Chief Marketing Officer / Global Vice President - Absolut Vodka
Dec 2018 - Present · 6 years
Republic of Lebanon
Honorary Consul For The Republic Of Lebanon In Cape Town
Jan 2017 - Dec 2018 · 1 years and 11 months
Marketing Director
Mar 2013 - Nov 2018 · 5 years and 8 months
Company Details
501-1000 Employees
The Absolut Group has the worldwide responsibility for the production, packaging innovation and strategic marketing of Absolut Vodka, Beefeater Gin, Monkey 47, Plymouth Gin, Malfy Gins, Malibu, Kahlúa, KI NO BI, Olmeca, Altos and Del Maguey. Absolut Vodka is one of the world’s top ten international spirits brands, with every drop of Absolut Vodka coming from one source, in and around Åhus in southern Sweden. With more than 200 years of distilling heritage, Beefeater Gin was born in the heart of London, where its only distillery remains today, while Plymouth Gin is made from England's oldest distillery using the original 1793 recipe. Unique and unrivalled, Monkey 47 name derives from the 47 handpicked ingredients sourced from the soft and mild water of Germany’s Black Forest, while KI NO BI is a recognisably dry gin from the Kyoto Distillery in Japan. Malfy Gins are made in Italy using Italian lemons, Sicilian pink grapefruits and blood oranges that express the sun-soaked spirit of the Almafi coast. Malibu is the number one rum-based coconut spirit in the world and Kahlúa, whose coffee is 100% sourced from remote farming communities in the Mexican coastal region of Veracruz as part of its Coffee for Good programme. Olmeca is a range of quality tequilas made from hand-selected agaves from the Mexican highlands of Los Altos; it's where Altos, using 100% blue agave, is made too. Meanwhile, Del Maguey's top-selling authentic single-village mezcals are produced in the same way they were 400 years ago. The Absolut Group's head office is in Stockholm, Sweden. CEO is Stéphanie Durroux. The Absolut Group is part of Pernod Ricard, the world’s second-largest wine and spirits producer (source: IWSR).
Year Founded
1917
Social Media
Linkedin
Industry
Food and Beverage Manufacturing, Distilleries, Manufacturing Sector, Vodka, Drycker, Jordbruk och livsmedel, Arrak, Alkoholhaltiga drycker, Sprit kryddad med spiskummin och kummin, Paketerade drycker
HQ Location
Marieviksgatan 19 C Stockholm, Stockholm S-117 97, SE
Keywords
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