Salt is an enterprise that will offer holistic brand solutions to clients who are looking for an honest, fresh perspective. The team at Salt sees itself as ‘Brand Donors™’ aiming to seed the brand in commonplace culture and in line with that, has defined its work process in three stages: • Chatter™ – Keeping a ear to the ground. Listening to consumers and anyone who has a POV on society, people, arts, trends and of course, brands. • Handshake™ – What is a simple, great way to start talking?! • Brand Tattoo ™– Ideas that leave an indelible impression on consumers. Salt is a society of people who create the purest possible solutions for brands by breaking traditional moulds, old ways of working and thinking; through the culture of collaboration - with artists, anthropologists, musicians, students, environmentalists, mystics… Whoever can help co-create and contribute to the success of the brand. They believe in being invisible, yet fundamental to the process of brand building, much like the character of the ingredient they are named after.