"Point-of-Purchase" is an International Magazine for Shopper Marketing and India's only one medium in the domain. For over 7 years we have been covering in-depth and focused stories on In-Store Marketing including a panoramic coverage of a wide array of POP display units, new trends in In-Store Marketing, Shopper Research, Shopper Behaviour, Shopper Marketing, Technology in Point-of-Purchase Advertising, Category Management, In-store activities of brands, Retail Promotions etc. We have an array of experts on our Advisory board, each from a different background, like Llyod Mathias, CMO, Tata Teleservices Ltd.; Harish Bijoor, Harish Bijoor Consultants; Manish Shukla, Managing Director Retailscape and many more.