A systematic approach to growth for emerging business. Our methodology elevates solutions with the power to replace obsolete ways of thinking and doing. We call them Outsiders, ventures created by people unsatisfied with the status quo and driven to reshape things for the better. By their nature, Outsider companies must compete with established organizations with more resources and market share. That’s a monumental task. To turn this challenge into an asset, we help partners identify their Outsider Advantage™ — a unique path and role in the market that entrenched competitors cannot pursue. Free from the insider biases, distractions and rules that govern market incumbents, our partners can avoid herding behaviors that lead competitors to expected conclusions. They are prepared to blaze their own trail to sustainable growth and meaningful change.