Over 90 years ago, a man named Fred Bear decided to follow his passion and start an archery company. He believed the finest trophies are not always in the harvests, but in the memories of fellowship and the great outdoors. At Bear Archery, we promise to never forget the principles our brands were founded on - to create utterly reliable, intensely lethal archery equipment, capable of delivering the ultimate archery experience. We are Bear Archery. This is The Fred Bear Way.