NYX Cosmetics, named after the ancient Greek goddess who ruled the night, uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades. Rich pigments and high payoff in products is what places NYX in a class of its own and distinguishes the line as a leader in the massive color cosmetics industry. With origins in the US, NYX is a global brand available at thousands of retailers including department stores (like Ulta and Urban Outfitters in the US), freestanding shops, and beauty supply stores around the world, as well as on www.nyxcosmetics.com.