Toy Industries of Europe (TIE) was founded in 1991 to represent the interests of its members to EU policymakers in Brussels and further afield. We provide information for stakeholders, members and policymakers and provide a neutral platform for discussion and exchange. Our main focus is ensuring that toys are safe for children, but we also work on issues including responsible communications, ethical manufacturing, environmental sustainability, intellectual property rights and trade and promote the value of play and the importance of toys in helping children develop and grow.