The Advertising Standards Authority is the UK's independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. To stay up to date with the latest from the ASA and CAP, sign up to our regular newsletters on our website: https://www.asa.org.uk/newsletter.html