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Catherine Scalera
Vice President Sales And Marketing at Alternative Press
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Work Experience
Vice President Sales And Marketing
Jan 2010 - Present · 14 years and 11 months
THE DAILY NEWS
Director Of Consumer Marketing And Promotions
Feb 2000 - Jan 2010 · 9 years and 11 months
CLEAR CHANNEL COMMUNICATIONS
Local Sales Manager And Sales Development Manager
Sep 1997 - Jan 2000 · 2 years and 4 months
Company Details
11-50 Employees
With 34 years under its belt, Alternative Press continues to be on the forefront of discovering new artists, breaking news and reporting on the latest trends in music and youth culture. Since its early days as a pasted-up fanzine in the mid-’80s, Alternative Press is one of the largest music magazines in the world. AP provides in-depth interviews and exclusive photos, making it an essential collectors piece for a passionate fan base, as well as digitally through various mobile and tablet formats. AP has expanded its digital reach via an enhanced mobile app and Altpress.com, one of the world’s fastest-growing websites. The site has become a necessary destination for up-to-the-minute breaking news, coverage from our national APTV correspondents, exclusive multimedia premieres, an online merchandising store and much more! Additionally, the brand has been successfully extended through live events, beginning with the launch of the AP Tour and the company's inaugural AP Music Award Show, which trended No. 1 worldwide on Twitter and Facebook. The "APMAs" has featured performances and appearances from such artists as Fall Out Boy, Joan Jett & The Blackhearts, Weezer, Smashing Pumpkins, Paramore, Ice-T, Blink 182, Slash, The Misfits, Korn, All Time Low, Panic! At The Disco and many more. Independently owned and operated, AP continues to reach millions of fans, offering them insight to the hottest artists and cultural trends first.
Year Founded
1985
Social Media
LinkedinFacebookTwitter
Industry
Book and Periodical Publishing
HQ Location
Los Angeles, California 90039, US
Keywords
Music coverageigital and mobile solutionsLive eventsTours & FestivalsMedia Publishingentertainmentewspublishingmerchandisingretail
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