The idea that is Power of 9 was born in 2004 in Cape Town. 2004 is also the year that Facebook invigorates social media, ‘blog’ is awarded Merriam-Webster’s word of the year and soaring technology revolutionises how brands communicate with their staff, partners and, most importantly, their customers. It takes immense courage to survive and thrive in the competitive, dynamic environment of advertising and marketing. As a strategic brand agency, Power of 9’s courage is fired by years of experience and a deep understanding of the principles of great branding; experience and understanding that significantly benefits our brand partners. It also takes agility; the ability to adapt quickly and effectively to unforeseen challenges, the skill to brainstorm ideas that turn a negative into a positive. Power of 9 accelerates the success of our brand partners through strategic, agile, idea-driven solutions that work. A prerequisite for greatness, traction secures brand longevity and sustainability. Brands with traction are relevant, recognisable and communicate ideas filled with human truth. At Power of 9 we work with our brand partners to make sure they possess this kind of traction. Whether we’re working with a small local start-up business or a listed multi-national company, our brand values of courage, agility and traction remain consistent. We are a partner committed to strategic and creative branding solutions that show our brand partners tangible results and good returns. It’s said that good ideas don’t care where they come from. Power of 9 disagrees. We know exactly where our good ideas come from; a strategic knowledge of our brand partners and their target markets, mutual trust and respect, a cat-like inquisitiveness, a love for what we do, and lots and lots of practice.