Born and raised in Manhattan, the daughter of archaeologists, Ulla Johnson honed her signature style between the streets of New York and the far-flung destinations of their family travels. Her eponymous line, founded in 1999 just after her graduation from university, immediately caught the attention of the fashion press. Growing from a handful of directional boutiques and with an early endorsement from Barneys New York, Ulla Johnson’s collection has gained a dedicated following and the support of retailers across the US, Europe, Australia, and Asia. She has never wavered on her steadfast attention to the details of construction that have become her hallmark, basing each of her collections on a foundation of natural fibers, beautiful finishing, and ease of fit and form. The Ulla Johnson label has become synonymous with custom prints, intricate embroideries, and fine tailoring, all of which have earned her a loyal and global customer base. With the introduction of a shoe collection in Fall 2013, the line now encompasses a full range of product categories sourced and produced worldwide with an emphasis on artisanal and handcrafted processes. In 2017, Ulla Johnson opened her first boutique in New York City. Situated on a tree-lined block in NoHo, the boutique is a light and serene oasis. Summer 2019 saw the opening of the second New York brick and mortar store, Ulla Johnson Amagansett. Within the vibrant Amagansett Square, this newest location sits on the green at the heart of the community. 2023 saw the opening of the brands largest boutique, its flagship, in Los Angeles. Ulla lives in Brooklyn with her husband and three children.