No matter how fantastic or revolutionary a brand is, without a defined retail strategy it will never reach it's true potential in brick & mortar. Missing Ingredient, Inc. (MI) leads the industry in providing TESS (Training, Events and Sales Support) to accelerate retail strategies for measurable growth. MI partners with beauty brands in major retailers such as Sephora, Ulta, Neiman Marcus, Nordstrom and bluemercury through our passionate and experienced Corporate Leaders, Field Managers and Brand Ambassadors. Missing Ingredient has a successful formula proven to boost sales, promote brand awareness and provide overall optimal results for beauty brands of every size. Through the cultivation of exceptional retailer relationships and the maximization of near real-time sales reporting, we are your eyes & ears across the US – your retail field team - committed to representing your brand with excellence and sharing the message your brand wants heard. We are the Missing Ingredient your brand needs to become a leader in the fast-paced highly competitive retail beauty industry.