At Destination Madison, we are people with a passion. A passion for the amazing community. A city of inquisitive minds, inclusive spirits with an independent vibe. We share Madison's story far and wide. And we welcome others to experience our energy. In short, we inspire a love for Madison. Join us. WHAT WE DO - Attract new conventions, sporting events and competitions to the community - Provide expert service and support to existing and repeat events - Share comprehensive and easy-to-access information with visitors - Conduct and analyze tourism research - Build our local economy! Promoting tourism in Madison since 1972, Destination Madison is honored to play a key role in supporting meetings, events, sports and leisure visitors to Dane County. For the most up-to-date information, visit our website visitmadison.com.