The first social impact brand in the women’s ready to wear market. We represent the brand of the future. A fashion collection with a mission.
Apparel with purpose.
We donate 10% of our net proceeds to pediatric cancer research and animal welfare. We believe in looking good and doing good. There are 2 sides to the brand- each of equal importance. Why we do what we do is as vital as how we do it. The strength of the brand comes from this combination.
The power of ten.
The inspiration for the brand came from the concept of combining fashion with philanthropy, specifically donating 10% to charity.
Radical chic.
The core philosophy is so strong that the girl had to be iconic. She is independent, free spirited and rebellious. She is strong, powerful, eccentric and slightly reckless. A bad ass and a bombshell.
A rebel with a cause.
We use heritage fabrications as the footprint of the merchandising- we just do it in a sustainable way. So the leather is vegan and the fur is faux. All our silhouettes have unique details like hand dying and distressing, studs, and raw edges.
Faux real.
n:Philanthropy donates 10% of its net proceeds to support pediatric cancer research through Children’s Hospital and ending animal cruelty through SPCALA.