The Wall Street Journal considered Fly for MS as one of the most notable charitable initiatives of the past few years, while the main MS organizations recognized Fly for MS as 2010's most remarkable MS initiative worldwide for its impact and role in rejuvenating the cause. Fly for MS raised global awareness about Multiple Sclerosis by organizing the first cohesive global Multiple Sclerosis awareness raising campaign, bringing together national MS organizations from 31 countries. The foundation's record-making endeavor was extensively covered by the media (including CNN, Huffington Post, Suddeutsche Zeitung, TVE, Bloomberg, and many more), and brought the MS cause to TV screens for the first time in several countries. Due to its innovative approach to charity, Fly for MS delivered spectacular ROI, reaching an estimated 10 million people in 106 countries.