After being inundated with personal training requests following her success on The Biggest Loser, Michelle Bridges created the 12WBT (http://12wbt.com). 12WBT uses a unique combination of online coaching, nutrition, mindset and exercise plans to help members take back control of their weight and their lives. As testament to this, since launch in 2010, 12WBT members have lost nearly 2,000,000 kilograms combined. 12WBT's no nonsense approach to health and wellbeing has led to a five star rating from BigPond Money, outranking Weight Watchers, Jenny Craig, Lite n' Easy and Tony Ferguson. With a track record of innovation, over 830,000 Facebook fans and 1.4 million site visits each month, 12WBT is a proven leader in the industry.