𝑾𝒆𝒍𝒄𝒐𝒎𝒆! The general focus of our chair is on Business-to-Business-Markets. Our special fields of expertise are: -Customer Management / Key Account Management -Sales- and Marketingorganization -Price Management -Digitization of Business Model -Brand Management -Corporate Social Responsibility and Marketing Ethics. Here we present you information about the following topics: - Our Chair team - Current research - Insights into our teaching - Job offers and internships - General information We are especially looking forward to the exchange with our students, alumni, colleagues and all interested people who want to get to know the Chair of Sales and Marketing.