At HUR, we create elegant fitness and wellness solutions that are easy to use and meet the needs of a wide range of abilities from sports performance, active aging, senior living, inclusive wellness, and medical rehabilitation. Our suite of products and services is designed to deliver program engagement that motivates even the most reluctant populations. We utilize smart technology, interactive software, and data analytics, combined with a powerful pneumatic strength training platform. Together, this creates programs that drive high levels of participation that improve the health and wellbeing of our customers., Enabling the world’s population to actively age and remain strong for life. With over 10,000 installations on five continents, HUR equipment is manufactured in Finland, utilizing modern Scandinavian design, and has over 10,000 installations distributed in over 30 countries across five continents. HUR was developed as the result of a research project at the University of Technology, Helsinki in 1989, and the name derives originated from that project; Helsinki University Research (HUR).  The company has maintained close ties with the research community ever since, which means the latest findings are incorporated into HUR products, programs, software, balance, and cognitive platforms, customer education, and consulting services. We are the New AGE of Strength!