Fletcher Knight Inc. is a global marketing consulting firm that promises to change the way you think about building brands. Using a new level of creative intelligence, we translate customer, consumer and expert insights into breakthrough ideas and strategies for growth. Founded in 2001, Fletcher Knight Inc. has innovated across both developed and emerging markets, to deliver growth to many of the world's leading brands and companies including: Boehringer Ingelheim, Campbell's, Colgate-Palmolive, DFA, Estée Lauder, Johnson & Johnson, Kellogg, McCormick, Mondelez, Pepperidge Farm, Pepsi, Pfizer, and more. Our passion is to create inspiring and intuitive new consumer experiences at the intersection of physical, rational and emotional needs. Over the last ten years, our team of talented innovation growth specialists has crafted an approach called Experience-Based Innovation, which dramatically enriches the way we position brands and innovate. We deliver results that exceed benchmarks for success, while minimizing risk and increasing reward. Fletcher Knight Inc. is headquartered in downtown Stamford, CT. Visit our website to learn more – www.fletcherknight.com – or to read some of recent perspectives at fletcherknight.com/fk-insights