GrowerTalks may be the best-known greenhouse trade publication in the world. While it’s published in America’s Midwest, just outside of Chicago, its reach and influence is global, with its editors historically on the road and in the air to find the stories, trends and news. From the days of George J. Ball and his sons traveling across the country by train or abroad by boat, to today’s editors visiting trade shows and greenhouses on nearly every continent, GrowerTalks is there, in the greenhouse and garden center, bringing you the latest growing and retailing information. In 1997, we decided to launch a publication just for retailers. There were two major information gaps in the market that we felt prepared to fill: crop information and consumer trend information. No other publication was bringing timely, accurate flower and plant information to retailers. Yet we’d been doing it for growers for years. And no one was focusing on the end consumer and what she wants and needs. We launched Green Profit to serve those two niches, and it has done that admirably for 11 years.