The role of the International Disk Drive and Equipment Materials Association (IDEMA) is to be the conduit of information that enables the storage industry to thrive. Through technical symposia, distinguished speakers, global trade shows, and standards programs the industry's manufacturers and suppliers can discover how their companies can adapt to the changing roadmap of data storage technology. - Communicating current information regarding the storage industry both within the industry and to external sources; - Connecting the investment and financial world with storage industry companies and their executives; - Hosting prominent trade shows, technical symposia, educational programs, and conferences; - Setting industry technical standards and benchmarks.