Salum International Resources is Leadership Performance Strategies consultancy assisting leaders of global organizations with headquarters in four continents and billions of dollars in revenues. Carlos Salum is the Founder and the developer of Performance Architecture, a process that helps corporate leaders design a blueprint for achieving peak performance, based on key training principles utilized by world-class athletes and sports teams. He’s the author of “The Glass is Full and a Half,” where he documents breakthrough transformations as a consultant for the past 35 years. As an executive, Salum held top management positions in the sports marketing and information technology industries. As a peak performance expert, he has participated in ground-breaking research with some of the world's leading sport scientists, with whom he coached some of the world's top athletes. He contributed to the careers of outstanding tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) and the Argentine and Italian Davis Cup Teams, among many others. He currently coaches international race car drivers Pietro Fittipaldi (Formula One Team Haas, 2017 World Champion Formula Renault V8 3.5) and Enzo Fittipaldi (Formula 3 Team HWAG, 2018 Formula 4 Italian Champion, Ferrari Driver Academy), as well as sisters Amna and Hamda Al Qubaisi (Formula 4, from Abu Dhabi) and William Cox III (2019 U.S. Legends Champion) in their mental toughness training. Salum collaborates as a Mentor with the leAD Sports Tech Accelerator in Lake Nona, created by the grandsons of Adi Dassler (the legendary founder of Adidas).