The Digital Rural Lab was created in 2018 to study the implications of the digital revolution for the rural and the remote, focusing on its implications in terms of Architecture, Engineering, Urbanism, Landscape and Design. We bring to the foreground rural-native phenomena, avoiding the more usual urban-centric approach, looking into the ways that the 50% of population that continue to live in the countryside are empowered and self-organised by means of digital technologies.