VISION STATEMENT A product is created to generate or meet a need: each product expresses a brand promise. The better the product’s ability to also add emotion to its functional task, the greater its value, impact and distinctiveness. A brand expresses the emotion elicited by the product. As the product is used, the brand is gradually consolidated. Therefore, its brand is a company’s major capital asset that reflects the economic value of the product. We have built our vision and goals on these premises: - To be recognized for our skills in strengthening a brand’s value. - To be able to grow a product’s economic and emotional value. - To be regarded as client companies’ communication business partners. MISSION STATEMENT Transform all occasions of contact between the brand and target into opportunities for communication able to valorize and enhance the array and quality of the emotions elicited by the brand, thereby increasing its economic value.